Enterprise discipline · Studio speed

I build and ship.I don't just talk.

A one-person web studio with an enterprise backbone. You talk to the person who builds it, fast, secure, reliable work, without the layers of account managers or a bill every time you change a sentence.

Ex-CTOSenior IT · Europe & AsiaTonic Trader ✦ gettonic.co.uk ✦ this studio

What you can expect

Senior-level work, direct with the maker. The discipline of two decades in enterprise security and infrastructure, applied to every build.

You talk to the maker

No handoffs to juniors. The person you brief is the person who builds your site.

Enterprise discipline

Two decades of security, performance, and reliability habits, applied to every build.

Ships fast

A modern stack and a tight process mean progress in days, not months.

Clear from day one

A written brief sets goals, scope, and price up front, so there are no surprises.

Beyond the website: IT support & setup

The everyday tech, handled by someone who has run IT at enterprise scale. Wi-Fi setup and support, laptops and desktops, and printers, set up and kept running properly.

From first brief to live and beyond

A tight, transparent process. You always know where things stand and what you get at the end of each phase.

01

Discovery & Brief

We complete a short web design brief: purpose, audience, pages, success criteria. I follow with a fixed scope and price.

You get
A signed-off brief + a clear quote
02

Design

I turn the brief into a clean, on-brand design direction using modern tools to move fast, you react before any heavy build.

You get
An approved design direction
03

Build

Built on a fast, modern stack: responsive, accessible, quick to load. Reviewed on a private staging link.

You get
A staging preview to review
04

Launch

Domain, HTTPS, SEO basics, analytics, go live. I handle the technical side end to end.

You get
A live, secure website
05

Support

Updates, fixes, and the next iteration as you grow, with a direct line to the builder.

You get
Ongoing care + a direct line

I build and ship my own products

Designed and shipped alongside the day job, proof the studio does what it promises.

Geanini Barbeli

A one-person studio with an enterprise backbone.

I'm Geanini Barbeli, most people call me Gino. For more than twenty years I led IT infrastructure and security for international businesses, as a CTO and most recently as Senior IT for Europe and Asia at Gagosian.

Doing my own products made one thing obvious: small businesses are routinely overcharged and underserved by agencies, slow timelines, layers of account managers, and a bill every time they want to change a sentence. The studio is my answer to that: senior-level work, direct with the person building it, without the bloat.

— Gino
20+
years enterprise IT
3
products shipped solo
1
person you talk to

Fixed scope. Fixed price. Up front.

Every brief is quoted as a single fixed price before any heavy build, so you never get a surprise invoice. The shapes below are starting points; your quote is confirmed in the brief.

Launch
A sharp one-pager or landing site to get you live, fast.
Fixed quote
confirmed in the brief
  • Single responsive page
  • Copy & design direction
  • Domain, HTTPS & analytics
  • Live in days
Start a brief
Most popular
Business site
A full multi-page marketing site, built to convert and to last.
Fixed quote
confirmed in the brief
  • Everything in Launch
  • Up to ~8 pages
  • Bespoke design system
  • AI chatbot
  • SEO basics + performance pass
Start a brief
Web app & tools
Custom builds, dashboards, calculators, platforms like Tonic Trader.
Let's scope it
quoted per project
  • Bespoke application logic
  • Secure, scalable infrastructure
  • Data, auth & integrations
  • Ongoing iteration
Start a brief
IT support & setup
Wi-Fi, laptops & desktops, and printers. Set up and supported by someone who has run IT at enterprise scale, no call-centre, no jargon.
£50first hour, then £30 / hr
Get in touch
How it compares
Tonic Studio
£750 fixed
Live in days
Built by Gino, directly
£50/£30 hr ad-hoc
£30/mo optional
DIY builder
£12–£30/mo
Ongoing subscription
Plus your time
Built & maintained by you
Typical agency
£2k–£5k+
Weeks to months
Built by juniors
Charged per change

Agency and DIY figures are typical UK market ranges, shown for context only.

Direct with the maker, every time

Placeholder quotes, swap in your own once you have them.

★★★★★

“Faster and clearer than any agency I'd used. I always knew exactly where my project was.”

Add a name
Founder, small business
★★★★★

“It felt like having a senior engineer in my corner. Fixed price up front, no surprises.”

Add a name
Owner, indie product
★★★★★

“Live in days, secure, and genuinely fast. The direct line to Gino made all the difference.”

Add a name
Director, agency client

Tell me what you're
building.

A short brief gets us started, purpose, audience, pages, and what success looks like. I follow up with a fixed scope and price. No call centre, no juniors.

Want to go into more detail? Start a full brief →

A written brief sets goals, scope, and price up front, no surprises.