Tonic Trader screenshot
A one-person web studio with an enterprise backbone. You talk to the person who builds it, fast, secure, reliable work, without the layers of account managers or a bill every time you change a sentence.
Senior-level work, direct with the maker. The discipline of two decades in enterprise security and infrastructure, applied to every build.
No handoffs to juniors. The person you brief is the person who builds your site.
Two decades of security, performance, and reliability habits, applied to every build.
A modern stack and a tight process mean progress in days, not months.
A written brief sets goals, scope, and price up front, so there are no surprises.
A tight, transparent process. You always know where things stand and what you get at the end of each phase.
We complete a short web design brief: purpose, audience, pages, success criteria. I follow with a fixed scope and price.
I turn the brief into a clean, on-brand design direction using modern tools to move fast, you react before any heavy build.
Built on a fast, modern stack: responsive, accessible, quick to load. Reviewed on a private staging link.
Domain, HTTPS, SEO basics, analytics, go live. I handle the technical side end to end.
Updates, fixes, and the next iteration as you grow, with a direct line to the builder.
Designed and shipped alongside the day job, proof the studio does what it promises. Real screenshots can drop in any time.
I'm Geanini Barbeli, most people call me Gino. For more than twenty years I led IT infrastructure and security for international businesses, as a CTO and most recently as Senior IT for Europe and Asia at Gagosian.
Doing my own products made one thing obvious: small businesses are routinely overcharged and underserved by agencies, slow timelines, layers of account managers, and a bill every time they want to change a sentence. The studio is my answer to that: senior-level work, direct with the person building it, without the bloat.
Every brief is quoted as a single fixed price before any heavy build, so you never get a surprise invoice. The shapes below are starting points; your quote is confirmed in the brief.
Placeholder quotes, swap in your own once you have them.
“Faster and clearer than any agency I'd used. I always knew exactly where my project was.”
“It felt like having a senior engineer in my corner. Fixed price up front, no surprises.”
“Live in days, secure, and genuinely fast. The direct line to Gino made all the difference.”
A short brief gets us started, purpose, audience, pages, and what success looks like. I follow up with a fixed scope and price. No call centre, no juniors.